Which of the following statements is true about focus group data?
A) Focus group data is very quantifiable in nature.
B) Focus group data may be unreliable.
C) Focus group data is usually representative of the entire population.
D) People like to disagree with each other and express their opinions in focus groups.
E) Most focus groups are held in only one location.

Question

Quizplus · Accepted Answer

Focus group data may be unreliable because it is based on the opinions and perceptions of a small group of people, and these opinions may not be representative of the entire population. Additionally, the group dynamics of a focus group can sometimes lead to participants feeling pressured to conform to the opinions of others or not fully expressing their true thoughts and feelings.

Which of the Following Statements Is True About Focus Group