Samsung Canada has benefited from ___________ marketing by ensuring their televisions are displayed in key big box electronic stores and that the store sales people are appropriately trained to move the product.

Question

Quizplus · Accepted Answer

Shopper marketing focuses on improving the customer's experience within the physical retail environment, with the aim of boosting sales by placing products in appropriate locations and ensuring that they are integrated into the consumer's overall shopping experience. Samsung Canada has benefited from shopper marketing by making sure their televisions are prominently displayed in key big box electronic stores and that the store salespeople are well-trained to sell the product.

Samsung Canada Has Benefited from ___________ Marketing by Ensuring Their