Companies like General Motors, Bell Canada, and RBC invest so much into sports marketing because of their need for the two key indicators of success in this area: brand awareness and

Question

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The primary reason companies invest in sports marketing is for brand association with the event. This can lead to increased brand awareness and positive brand perception among consumers. The other options - guaranteed value-added sponsorships, coach or player appearances, regular seat tickets, and luxury boxes - may be secondary benefits but are not the primary reason for investment.

Companies Like General Motors, Bell Canada, and RBC Invest So