Linking a brand name or company name to a physical site such as a stadium, arena, or theatre is called

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This is known as venue marketing, as the brand or company is associating its name with a physical location. Sports sponsorship refers specifically to sponsoring a sports team or event, ambush marketing involves trying to associate a brand with an event without officially sponsoring it, national sponsorship is not a commonly used term, and event marketing is a broader category that can include many different types of marketing efforts for events.

Linking a Brand Name or Company Name to a Physical