The need for companies to be differentiated within events they sponsor calls for

Question

Quizplus · Accepted Answer

In order to stand out and differentiate themselves from other sponsors, companies need exclusivity. This means that they are the only sponsor within a certain category or area of the event. By having exclusive rights, the company can make a larger impact and create a stronger brand association with the event. More lower level competitor sponsors or sharing the cost with other companies may not necessarily provide the level of differentiation a company desires. A wider target audience and more advertising may be helpful, but do not specifically address the need for differentiation.

The Need for Companies to Be Differentiated Within Events They