Once the event concept and design has been established, the next step in the event marketing planning process is to determine the

Question

Quizplus · Accepted Answer

The next step in the event marketing planning process is to determine the event objectives, which will guide the rest of the planning process. The situation analysis and event strategy typically come before the event design, while event execution and measurement and evaluation come after the planning process is complete.

Once the Event Concept and Design Has Been Established, the Next