One of the critical elements of event marketing strategy involves identifying the essential features and benefits of the event that can be used in messages to the target audience. This falls under the __________ heading in an event marketing strategy.

Question

Quizplus · Accepted Answer

The essential features and benefits of the event relate to the product that is being marketed. Therefore, it falls under the product strategy heading in an event marketing strategy. Choices A, C, D, and E are not appropriate as they relate to other elements of marketing strategy such as pricing, sales, promotion, and advertising.

One of the Critical Elements of Event Marketing Strategy Involves