When Ford was launching its Ford Focus, it let a group of trendsetters, who would promote the product by word-of-mouth, drive them for free. This is an example of product placement.

Question

Quizplus · Accepted Answer

This is not an example of product placement, but rather a form of influencer marketing. Product placement typically involves featuring a product in a TV show or movie, rather than providing the product for free to influencers.

When Ford Was Launching Its Ford Focus, It Let a Group