When a company wants to measure the amount of exposure a recent story about a new product received in the media, it is measuring the outcome.

Question

Quizplus · Accepted Answer

The company is measuring the output, which refers to the immediate results of media coverage, such as the amount of exposure or mentions in the media, rather than the outcome, which would assess the longer-term effects or changes in behavior or perception resulting from the media coverage.

When a Company Wants to Measure the Amount of Exposure