If a company wanted to build an image and develop relationships with customers, public relations could be a part of its integrated marketing communications strategy.

Question

Quizplus · Accepted Answer

Public relations involves managing the company's relationship with the public, including customers, investors, and the media. By using PR as a part of the integrated marketing communications strategy, a company can build and maintain a positive image and develop a strong relationship with its customers, ultimately leading to increased brand loyalty and sales.

If a Company Wanted to Build an Image and Develop