Given the squeeze on marketing budgets, how can public relations be utilized to help marketing executives?
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Q24: Why is community relations becoming increasingly important?
Q25: List the six categories that the role
Q26: Media, governments, prospective shareholders, and community organizations
Q27: A company has both internal and external
Q28: What is a press release and how
Q30: The goal of _ is to conduct
Q31: How is publicity different than public relations?
Q32: _ is a form of communications primarily
Q33: What must a company think about prior
Q34: Suppliers, distributors, and customers are all members
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