Media, governments, prospective shareholders, and community organizations are all members of a firm's
A) marketing team.
B) external publics.
C) internal publics.
D) internal stakeholder.
E) customers.

Question

Quizplus · Accepted Answer

External publics refer to individuals, groups, and organizations outside the company's internal structure that have a stake in or impact on the company's success. Media, governments, prospective shareholders, and community organizations are all examples of external publics.

Media, Governments, Prospective Shareholders, and Community Organizations Are All Members