The goal of ________________ is to conduct communications in such a way that an organization builds an open, honest, and constructive relationship with its various publics.
A) lobbying
B) public relations
C) corporate advertising
D) sales promotion
E) advertising

Question

Quizplus · Accepted Answer

Public relations is all about managing the relationship between an organization and its publics (such as customers, employees, shareholders, and the general public) in a positive and productive way. This can involve activities like media outreach, crisis management, community relations, and internal communications, all with the goal of building trust and credibility with key stakeholders. While lobbying, corporate advertising, sales promotion, and advertising may all be components of a broader communication strategy, they do not necessarily focus on relationship-building in the same way that public relations does.

The Goal of ________________ Is to Conduct Communications in Such