When a company finds itself in a crisis situation, __________ play(s) a vital role in reputation management.
A) strategic planning
B) public relations
C) sales promotion
D) marketing departments
E) marketing communications

Question

Quizplus · Accepted Answer

Public relations play a vital role in managing a company's reputation during a crisis situation. The focus is on managing communication with stakeholders, addressing concerns, and minimizing the negative impact on the company's image. Strategic planning, sales promotion, marketing departments, and marketing communications may also have a role to play, but public relations is the most crucial in this scenario.

When a Company Finds Itself in a Crisis Situation, __________