When Kraft wanted to celebrate the hundredth anniversary of the Oreo cookie it engaged social media, held events, such as flash mobs and concerts, so the press took notice on a global scale. The result is an example of the good use of
A) public affairs.
B) mass media.
C) publicity.
D) advertising.
E) corporate advertising.

Question

Quizplus · Accepted Answer

The use of social media and events to generate attention and coverage by the press indicates that Kraft wanted to create publicity for the Oreo's 100th anniversary.

When Kraft Wanted to Celebrate the Hundredth Anniversary of the Oreo