Giving a product free to a group of trendsetters who in turn promote the product to others by word-of-mouth is called
A) product placement.
B) publicity.
C) sponsorship.
D) advertising.
E) product seeding.

Question

Quizplus · Accepted Answer

Product seeding involves giving a product free to a group of trendsetters who then become brand ambassadors and promote the product to others through word-of-mouth. It is a form of marketing that relies heavily on social influence and can generate powerful buzz and hype around a new product launch.

Giving a Product Free to a Group of Trendsetters Who