Companies must be prepared for crisis situations. Part of this preparation involves
A) not taking action until there is government intervention.
B) avoiding customer questions and requests.
C) training senior executives on how to act instantly and demonstrate control.
D) withholding information from the media.
E) a contingency advertising budget.

Question

Quizplus · Accepted Answer

Training senior executives on how to act instantly and demonstrate control is an essential part of crisis preparation. The ability to respond quickly and confidently can help mitigate the impact of a crisis on the company's reputation and financial performance. The other options listed are not effective or ethical crisis management strategies.

Companies Must Be Prepared for Crisis Situations