Ketchum Public Relations has identified levels of measuring public relations effectiveness. They are
A) outputs, outcomes, and business results.
B) objectives, outgrowths, and outcomes.
C) outputs, objectives, and outcomes.
D) outputs, outgrowths, and objectives.
E) outputs, outways, and outcomes.

Question

Quizplus · Accepted Answer

Ketchum Public Relations identifies three levels of measuring public relations effectiveness as outputs (the immediate results of PR activities), outcomes (the medium-term effects on audience awareness, understanding, or behavior), and business results (the long-term impact on an organization's objectives). These levels help in evaluating the effectiveness of PR campaigns from immediate results to long-term impacts on business goals.

Ketchum Public Relations Has Identified Levels of Measuring Public Relations