In terms of measurement of public relations, outcomes measure attitude and __________ change.
A) sales
B) outcome
C) target market
D) emotional
E) behavioural

Question

Quizplus · Accepted Answer

Outcomes in public relations are typically related to changes in attitudes and behaviors of the target audience. While sales may be indirectly impacted by public relations efforts, it is not the primary measure of success for PR campaigns. Emotional change is difficult to measure and typically indirect in terms of PR outcomes, while target market is a broader term that encompasses the group of individuals or customers to whom a company is marketing, rather than a specific measure of PR impact. Therefore, the most appropriate choice is E, behavioral change.

In Terms of Measurement of Public Relations, Outcomes Measure Attitude