One of the key advantages of public relations is that
A) companies can control public relations.
B) public relations is free of cost.
C) public relations is easier than advertising.
D) public relations is faster than advertising.
E) public relations can be seen as being more credible.

Question

Quizplus · Accepted Answer

Public relations tends to be more credible because it is often viewed as an unbiased source of information, as opposed to advertising which is perceived as being self-promoting. While companies can influence public relations, they cannot control it entirely, and it can often be time-consuming and costly to execute effectively. Therefore, B, C, and D are incorrect.

One of the Key Advantages of Public Relations Is That