The market for cell phones is very competitive and several brands are strong. Many companies in this market probably focus on quantifying an advertising objective in the following area.

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In a highly competitive market like cell phones, companies focus on creating a preference for their brand over others. This objective is quantified by tracking metrics like brand perception, customer loyalty, and market share. The goal is to convince customers that their brand offers unique benefits and features that make it the best choice among all the available options.

The Market for Cell Phones Is Very Competitive and Several