At this stage in the communication process, the consumer is expressing interest and the message is seen as relevant.
A) comprehension
B) conviction
C) purchase
D) action
E) awareness
Correct Answer:
Verified
Q40: List the three elements of a creative
Q41: A document developed by a client organization
Q42: The statement: "To achieve an awareness of
Q43: The market for cell phones is very
Q44: _ is a paid-for message communicated through
Q46: High involvement products such as designer clothing,
Q47: In this stage of the communication process,
Q48: The statement "to create or increase brand
Q49: According to the FCB grid, long-copy, informative
Q50: For an established brand in growth or
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