According to the FCB grid, long-copy, informative advertising plays an important role for products in which quadrant?
A) Quadrant 4 - emotional and low importance
B) Quadrant 3 - rational and low importance
C) Quadrant 5 - logical and inexpensive
D) Quadrant 2 - emotional and high importance
E) Quadrant 1 - rational and high importance
Correct Answer:
Verified
Q44: _ is a paid-for message communicated through
Q45: At this stage in the communication process,
Q46: High involvement products such as designer clothing,
Q47: In this stage of the communication process,
Q48: The statement "to create or increase brand
Q50: For an established brand in growth or
Q51: According to the FCB grid, advertisers of
Q52: A campaign for a new product launch
Q53: A statement that clearly indicates the information
Q54: Sue just finished watching a commercial for
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