A campaign for a new product launch will usually have the following as an advertising objective.

Question

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The advertising objective for a new product launch is generally to create awareness among the target audience about the product's features, benefits, and availability. This is important as customers need to know about the new product to consider purchasing it. While interest and action are also important objectives for advertising campaigns, creating awareness is the first step towards achieving them. New image and new targets might be relevant for a re-launch or repositioning campaign, but not necessarily for a new product launch.

A Campaign for a New Product Launch Will Usually Have