According to the FCB grid, advertisers of low involvement products purchased on an emotional basis, such as beer, should focus on
A) emotional advertising.
B) informative advertising.
C) lifestyle messages.
D) short, catchy slogans.
E) demographics messages.
Correct Answer:
Verified
Q46: High involvement products such as designer clothing,
Q47: In this stage of the communication process,
Q48: The statement "to create or increase brand
Q49: According to the FCB grid, long-copy, informative
Q50: For an established brand in growth or
Q52: A campaign for a new product launch
Q53: A statement that clearly indicates the information
Q54: Sue just finished watching a commercial for
Q55: Which of the following would NOT be
Q56: Essential information that provides direction for creative
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