The slogan for Buckley's Cough Mixture, "Tastes awful, but it works" is an example of the following appeal technique.

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The slogan "Tastes awful, but it works" is an example of negative appeal because it is emphasizing the unpleasant taste of the product, but also indicating that it is effective in treating coughs. The intention is to appeal to consumers who prioritize effectiveness over taste, and who are willing to endure a negative experience for the sake of getting better.

The Slogan for Buckley's Cough Mixture, "Tastes Awful, but It