According to the FCB grid, advertisers of low involvement products that require rational decisions, like furniture polish, should focus on

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The FCB grid suggests that for low involvement products that require rational decisions, advertisers should focus on short, catchy slogans to effectively communicate with their target audience. This approach is designed to capture attention quickly and make a memorable impression, which is crucial for products that consumers do not spend a lot of time thinking about before purchasing.

According to the FCB Grid, Advertisers of Low Involvement Products