Sales promotion is used to
A) capture information.
B) influence the attitudes and opinions of reference groups.
C) increase advertising dollars.
D) stimulate an immediate reaction from consumers and distributors.
E) increase the product mix.

Question

Quizplus · Accepted Answer

Sales promotion is a marketing strategy that aims to stimulate an immediate reaction from consumers and distributors. This can be achieved through discounts, coupons, giveaways, contests, and other promotional tactics. The goal is to encourage customers to make a purchase or take a specific action right away. While sales promotion can also be used to capture information or increase product mix, its primary objective is to drive immediate sales. It may also have the secondary effect of influencing attitudes and opinions of reference groups.

Sales Promotion Is Used to