A press release issued to newspaper editors by Heinz announcing the launch of a new type of ketchup is an example of
A) direct response communications.
B) promotional advertising.
C) promotion.
D) public relations.
E) newspaper advertising.

Question

Quizplus · Accepted Answer

A press release is a tool used by public relations professionals to communicate with journalists and news organizations. It is not an advertisement, and there is no direct call to action for consumers to purchase the product, so it cannot be considered promotional advertising or direct response communications. Therefore, the best choice is public relations.

A Press Release Issued to Newspaper Editors by Heinz Announcing