All of the following are key issues and trends that continue to affect marketing and marketing communications practice, EXCEPT
A) the consumers' shift towards digital media.
B) the expanding role of database marketing.
C) the popularity of social media networks.
D) the greater demand for efficiency and accountability.
E) the increasing role of traditional advertising.

Question

Quizplus · Accepted Answer

The other options (A, B, C, and D) are all current and relevant issues and trends in marketing and marketing communications practice. However, the increasing role of traditional advertising is not a key issue or trend, as it is not growing; in fact, many companies are shifting away from traditional advertising towards digital and social media marketing.

All of the Following Are Key Issues and Trends That