When Kraft Foods engages consumers with a brand experience they are implementing

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Engaging consumers with a brand experience is typically associated with event marketing, which involves creating a live or in-person experience that helps to reinforce the brand and connect with consumers on a more personal level. Other options like retailing strategy, pricing adjustment, and personal selling may also play a role in Kraft's marketing mix, but they are not necessarily the best fit for describing the specific approach of engaging consumers with a brand experience. Direct marketing is also a possibility, but it tends to be more focused on targeted outreach rather than creating a larger-scale experience.

When Kraft Foods Engages Consumers with a Brand Experience They