A retail website dedicated to selling products designed for those who are left-handed will likely rely on __________________ to develop a strong customer relationship marketing program.

Question

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A database management system would be the most effective tool to develop a strong customer relationship marketing program for a left-handed retail website. This would allow the company to track customer behavior and preferences, personalize communication, and tailor promotions to specific customers. Television campaigns, personal selling, coupons, and mobile communications may also be effective marketing tactics, but they are less relevant for developing a strong customer relationship strategy.

A Retail Website Dedicated to Selling Products Designed for Those