Air Miles and Shoppers Drug Mart Optimum Rewards program are two examples of
A) sponsorship.
B) customer relationship management programs.
C) customized programs.
D) competitive programs.
E) advertising.
Correct Answer:
Verified
Q47: A form of communications designed to gain
Q48: Sales promotion is used to
A) capture information.
B)
Q49: If a company's primary target market for
Q50: Toyota was quick to recognize how integrated
Q51: When Kraft Foods engages consumers with a
Q53: A retail website dedicated to selling products
Q54: The job of the _ is to
Q55: A new neighbourhood organic grocery has sent
Q56: Advertising that communicates a specific offer to
Q57: The shift from traditional to social media
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