Which factor favors promotion during peak-demand periods?

Question

Quizplus · Accepted Answer

During peak-demand periods, the overall market tends to increase, which provides an opportunity for businesses to increase their market share by promoting their products/services. Therefore, high ability to increase overall market favors promotion during peak-demand periods. While high margin may also allow for promotion, it is not necessarily a determining factor. Low margin and low ability to steal market share would not favor promotion during peak-demand periods.

Which Factor Favors Promotion During Peak-Demand Periods