Research is a key contributor to the vital process of innovation. The type of research that is generating new knowledge in its purest form rather than focusing on a specific, practical objective is known as ____________.

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The type of research that is generating new knowledge in its purest form rather than focusing on a specific, practical objective is known as curiosity-driven research. Applied research, R&D, and competitor intelligence are all types of research focused on meeting specific objectives, while value-added research adds value to existing products or services.

Research Is a Key Contributor to the Vital Process of Innovation