Research supports entrepreneurial innovation, but not all types of research are the same. Research that focuses on investigative activities that an organization conducts to lead to discoveries that will fuel new products or procedures is known as _____________________.

Question

Quizplus · Accepted Answer

The type of research described in the question is known as Research and Development (R&D), which is focused on investigative activities that lead to discoveries to fuel new products or procedures. Applied research is typically focused on solving practical problems, while curiosity-driven research is driven by the desire to explore and understand phenomena without necessarily having a specific practical goal in mind. Competitor intelligence is focused on understanding the strategies and actions of other companies in the same market, and value-added research typically involves adding new insights or perspectives to existing knowledge.

Research Supports Entrepreneurial Innovation, but Not All Types of Research