The values statement of Friendly Airlines emphasizes the importance of serving customers in a friendly, helpful, and caring manner. These values are reflected in its advertising slogan, "You're flying with friends at Friendly Airlines." This illustrates which purpose of shared organizational values?
A) Guide managers' decisions and actions.
B) Shape employee behaviour.
C) Influence marketing efforts.
D) Build team spirit.
E) Create internal harmony.

Question

Quizplus · Accepted Answer

The purpose of shared organizational values in this scenario is to influence marketing efforts by emphasizing the friendly, helpful, and caring manner in which customers are served. The advertising slogan also reflects this value. While shared values can guide managers' decisions and actions, shape employee behavior, build team spirit, and create internal harmony, those purposes are not explicitly demonstrated in this scenario.

The Values Statement of Friendly Airlines Emphasizes the Importance of Serving