Many marketers believe that which of the following variables are the best starting point for building marketing segments?
A) Behavioural
B) Family size
C) Gender
D) Age
E) Beneficial

Question

Many marketers believe that which of the following variables are the best starting point for building marketing segments?
A)	Behavioural
B)	Family size
C)	Gender
D)	Age
E)	Beneficial

Quizplus · Accepted Answer

Behavioral variables are often considered the best starting point for building marketing segments because they provide insights into how consumers interact with products and services, which can be more predictive of future behavior than demographic variables like family size, gender, or age.

Many Marketers Believe That Which of the Following Variables Are