Marketers of expensive automobiles,cottage properties,and travel are most likely to use which of the following types of segmentation?
A) Gender
B) Income
C) Occasion
D) Usage rate
E) Benefits sought

Question

Marketers of expensive automobiles,cottage properties,and travel are most likely to use which of the following types of segmentation?
A)	Gender
B)	Income
C)	Occasion
D)	Usage rate
E)	Benefits sought

Quizplus · Accepted Answer

Marketers of high-cost items like expensive automobiles, cottage properties, and travel tend to use income segmentation. This approach targets consumers based on their income levels, ensuring that marketing efforts are directed towards individuals who are most likely to afford and purchase these luxury items.

Marketers of Expensive Automobiles,cottage Properties,and Travel Are Most Likely to Use