Sanguine Services practises a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practises which one of these strategies?
A) Undifferentiated
B) Differentiated
C) Mass
D) Concentrated
E) Geographically dispersed

Question

Sanguine Services practises a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practises which one of these strategies?
A)	Undifferentiated
B)	Differentiated
C)	Mass
D)	Concentrated
E)	Geographically dispersed

Quizplus · Accepted Answer

Concentrated marketing strategy involves focusing resources on a few market segments to capture a large share of those segments. Sanguine Services is practicing this by targeting two small niches with its limited resources.

Sanguine Services Practises a Marketing Strategy Where Its Limited Resources