Your current assignment at York Foods is to find the major benefits people look for in product classes,the kinds of people who look for each benefit,and the major brands that deliver each benefit.What is this segmentation method called?
A) Benefit
B) Behavioural
C) Age and life cycle
D) Psychographic
E) Demographic

Question

Your current assignment at York Foods is to find the major benefits people look for in product classes,the kinds of people who look for each benefit,and the major brands that deliver each benefit.What is this segmentation method called?
A)	Benefit
B)	Behavioural
C)	Age and life cycle
D)	Psychographic
E)	Demographic

Quizplus · Accepted Answer

Benefit segmentation focuses on the advantages or benefits that consumers seek from products and the attributes that satisfy those desires. It identifies the major benefits people look for in a product class, the kinds of people who look for each benefit, and the major brands that deliver those benefits.

Your Current Assignment at York Foods Is to Find the Major