Mass marketers,such as Walmart and Zellers,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?
A) Undifferentiated marketing
B) Differentiated marketing
C) Target marketing
D) Concentrated marketing
E) Micromarketing

Question

Mass marketers,such as Walmart and Zellers,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?
A)	Undifferentiated marketing
B)	Differentiated marketing
C)	Target marketing
D)	Concentrated marketing
E)	Micromarketing

Quizplus · Accepted Answer

Undifferentiated marketing is a strategy where a company decides to ignore market segment differences and appeal to the whole market with one offer or product line. This approach is characterized by marketing efforts that are uniform, aiming to reach the largest possible audience without customization.

Mass Marketers,such as Walmart and Zellers,often Ignore Market Segment Differences