Procter & Gamble sells four brands of laundry detergent in Canada,each designed for one of six laundry segments Procter & Gamble has identified.Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?
A) Lost sales that would have been made with an undifferentiated marketing strategy across all segments
B) Lost customer loyalty due to lack of brand loyalty
C) Increased costs for separate marketing plans for each brand
D) Other suppliers controlling pricing
E) Lack of resources to succeed in an attractive segment

Question

Procter & Gamble sells four brands of laundry detergent in Canada,each designed for one of six laundry segments Procter & Gamble has identified.Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?
A)	Lost sales that would have been made with an undifferentiated marketing strategy across all segments
B)	Lost customer loyalty due to lack of brand loyalty
C)	Increased costs for separate marketing plans for each brand
D)	Other suppliers controlling pricing
E)	Lack of resources to succeed in an attractive segment

Quizplus · Accepted Answer

Differentiated marketing strategies, where a company targets several market segments with a unique product for each, often lead to increased costs due to the need for separate marketing plans, production processes, and distribution channels for each brand or product.

Procter & Gamble Sells Four Brands of Laundry Detergent in Canada,each