A brief summary of the main goals and recommendations of the plan belongs in the Objectives and Issues section of a marketing plan.

Question

Quizplus · Accepted Answer

The Objectives and Issues section of a marketing plan typically outlines specific goals the company aims to achieve and identifies any potential challenges that could impede those goals, rather than providing a summary of the plan's main goals and recommendations. Summaries of main goals and recommendations are often found in the executive summary or the strategy sections.

A Brief Summary of the Main Goals and Recommendations of the Plan