Which of the following involves adapting a firm to take advantage of opportunities in its constantly changing environment?
A) Long-range planning
B) Short-range planning
C) Media planning
D) Strategic planning
E) Annual planning

Question

Which of the following involves adapting a firm to take advantage of opportunities in its constantly changing environment?
A)	Long-range planning
B)	Short-range planning
C)	Media planning
D)	Strategic planning
E)	Annual planning

Quizplus · Accepted Answer

Strategic planning involves adapting a firm to take advantage of opportunities in its constantly changing environment. It is a process that defines the strategy or direction, and allocates resources to pursue this strategy, including its capital and people.

Which of the Following Involves Adapting a Firm to Take