A company that sells one product line to many different types of markets and customers who have different needs and preferences often uses a geographic organization.

Question

Quizplus · Accepted Answer

A company that sells one product line to many different types of markets and customers often uses a market segmentation approach to organization, not necessarily geographic, to tailor its marketing efforts to the specific needs and preferences of different customer segments. Geographic organization is more about structuring an organization based on geographical regions.

A Company That Sells One Product Line to Many Different