Your department holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do.Your department is practising the selling concept.

Question

Quizplus · Accepted Answer

Your department is practicing the marketing concept, which focuses on identifying and meeting the needs and wants of customers to achieve organizational goals, rather than the selling concept, which focuses on aggressive sales techniques to achieve sales goals.

Your Department Holds That Achieving Organizational Goals Depends on Knowing