The key to building lasting customer relationships is to create superior customer value and satisfaction.
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Q21: Customer satisfaction is the extent to which
Q22: The purpose of marketing is to generate
Q23: Customer-perceived value is defined as the customer's
Q24: Consumer-generated marketing,whether invited by marketers or not,has
Q25: In markets with few customers and high
Q27: Your department holds that achieving organizational goals
Q28: The value of the entire stream of
Q29: The marketing mix includes production,price,promotion,and packaging; this
Q30: The changing communications environment caused by the
Q31: Marketers must often understand customer needs even
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