Which of the following reflects the marketing concept?
A) "The supplier is king."
B) "Marketing should be viewed as hunting and not gardening."
C) "This is what I make; won't you please buy it?"
D) "We don't have a marketing department; we have a customer department."
E) "Customers need to be told where they want to go."

Question

Which of the following reflects the marketing concept?
A)	"The supplier is king."
B)	"Marketing should be viewed as hunting and not gardening."
C)	"This is what I make; won't you please buy it?"
D)	"We don't have a marketing department; we have a customer department."
E)	"Customers need to be told where they want to go."

Quizplus · Accepted Answer

The marketing concept focuses on fulfilling the needs and wants of customers rather than pushing a product. Choice D, "We don't have a marketing department; we have a customer department," reflects this customer-centric approach by emphasizing the importance of prioritizing the customer's needs and preferences in all business activities.

Which of the Following Reflects the Marketing Concept