Which concept holds that firms must strive to deliver value to customers in a way that maintains or improves both consumers' and society's well-being?
A) Marketing
B) Selling
C) Product
D) Societal marketing
E) Equity

Question

Which concept holds that firms must strive to deliver value to customers in a way that maintains or improves both consumers' and society's well-being?
A)	Marketing
B)	Selling
C)	Product
D)	Societal marketing
E)	Equity

Quizplus · Accepted Answer

Societal marketing emphasizes not only providing value to the customer but also focuses on the well-being of society as a whole. It suggests that companies should make marketing decisions considering consumers' wants, the company's requirements, and society's long-term interests.

Which Concept Holds That Firms Must Strive to Deliver Value